A TEAM of street rangers are now pounding Southend's pavements to welcome and help visitors seven days a week.
The trio of specially-trained and selected uniformed representatives known as BID Street Rangers have been employed to meet and greet shoppers, day-trippers and holiday makers to the town and seafront - and working with the police to help reduce crime and anti-social behaviour.
Rebecca Venn, Quentin Bailey and Andrew Steel are currently visiting all the shops and companies in the Southend Business Improvement District (BID) - which stretches from the old B&Q site off Short Street to the Royal Pavilion at the end of the pier - encouraging them to sign up to the new BID website, which goes live in August.
BID Chair Dawn Jeakings believes the new team will have a similar impact to the countless volunteers who made last year's Olympics such an unforgettable experience.
“The Street Rangers will be warm and welcoming hosts for visitors and will play a key role in showing how vibrant our town is - similar to that undertaken by the Gamesmakers at the Olympics,” said Dawn. “The Street Rangers will also play their part in cracking down on crime by having good links with the police and reporting incidents.”
£2.7 million is being invested across four areas suggested by the businesses involved - Improving Town Safety, Winning New Customers, Raising Standards and Working for Businesses over the five year lifetime of the Southend BID, which started in April 2013.